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Tastes Amazing-Kid Approved!Clean Ingredients20 grams of high quality protein!

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ALL THE ESSENTIALS IN A SINGLE COOKIE

20G of protein in each cookie
Infused with real honey for its natural flavor and many nutritional benefits
Made with whey protein isolate containing all 9 essential amino acids
Pure taste and free from artificial sweeteners

FOUNDED IN COASTAL SAN DIEGO, CA

Our healthy protein cookie company was born right in the heart of San Diego's coastal paradise. We couldn't help but get inspired by the laid-back vibes, active lifestyle, and fitness craze that fills the air here. So, we set out on a mission to create the ultimate snack that combines deliciousness and nutrition in one neat package.

Our protein cookies are crafted with love and a pinch of coastal magic, making sure every bite transports you to the sunny shores of San Diego. Whether you're catching waves, crushing workouts, or simply chilling with friends, our cookies give you that extra boost of protein power to keep you going strong. So grab a cookie, soak up the sun, and let us fuel your adventures, one protein-packed treat at a time.

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SelleccaHappy Customer

"NOT-A-BAR! is delicious with a fresh taste of honey. It has a great texture and helped fuel me mid-day!" 

CaitlinHappy Customer

"NOT-A-BAR! is definitely not a bar (or a traditional protein bar that is)! They are delicious without any weird aftertaste. I love them and so do my kids! Makes snack time easy for a busy mom on the go!"

RyanHappy Customer

“Your protein cookie is awesome! Great flavor with no overwhelming strange flavors in it.”

SigneHappy Customer

"This is a delicious meal on the go that keeps me satiated with 20 grams of protein and only 300 calories. Highest quality of ingredients that fuels me throughout the day."

KristenHappy Customer

"Finally a protein snack that doesn't taste like cardboard."

DavidHappy Customer

"Guys, I wanna say these cookies are literally amazing! Everyone in my family has had one, and are trying to steal them."

KasiaHappy Customer

"They are SO good! They taste incredible."

JordanHappy Customer

"It's the perfect breakfast for us when we're on the run!"