The philosophy behind NOT-A-BAR! is simple - Keep it simple! And don't forget delicious. That's where the cookies comes in. Because who doesn't like cookies? Especially ones packed with protein and made from just a handful of healthy, high-quality ingredients that strike the perfect balance between great nutrition and amazing taste.

Founded by a former personal trainer, NOT-A-BAR! was born of insights gleaned from real-life health journeys. Especially this one: the key to creating long-term wellness and vitality isn't dieting or the latest nutrition craze - it's eating real, delicious food you actually enjoy. Like we said, simple!

So go ahead, have a cookie - NOT-A-BAR! Your health and taste buds will thank you.